# Jewellery catalogue photos: a consistent look for every piece

> Good jewellery catalogue photos use the same background, angle, framing and colour for every piece, so buyers compare designs rather than photography. Shoot each category the same way at the counter, name files by SKU, and use one Look per catalogue. GehnaLab keeps each piece's own pixels while matching the scene across hundreds of pieces.

Last updated: 2026-10-23 · Canonical: https://gehnalab.com/jewellery-catalogue-photos

## Key facts

- One background and one framing per category.
- Two photos per piece: a main view and a detail.
- Name files by SKU so images match listings.
- Marketplace White or Heritage Ivory suit most catalogues.
- White-background cleanup about ₹12.5 an image; Look pack ₹499 for 10 Looks.

A catalogue is where a buyer compares one piece with the next. If the backgrounds change, the gold shifts colour from page to page or the pieces are different sizes in the frame, the catalogue looks unreliable even when the jewellery is not. This guide is for shops, D2C brands and wholesalers building a catalogue of fifty or five thousand pieces.

![White gold diamond tennis bracelet laid in a gentle curve on a pure white background with a soft shadow](https://gehnalab.com/media/generated/tennis-bracelet/marketplace-white.jpg)
*Marketplace White Look of a tennis bracelet. (GehnaLab output, Piece unchanged)*

## Who the catalogue is for decides how it looks

- Retail customers browsing your website or a PDF on WhatsApp want mood and scale: styled scenes and worn images, with a white image for detail.
- Wholesale and B2B buyers, such as retailers ordering from a manufacturer in Rajkot, Jaipur or Thrissur, want comparison. White or neutral backgrounds, the same framing for every piece, and a design code on every image.
- Marketplace listings need a white main image that meets each platform's rules. See the [white background guide](https://gehnalab.com/jewellery-photo-white-background).

Most shops need two versions of each image: a clean white one for comparison and listing, and a styled one for the website and social. Plan both from the start so you photograph each piece only once.

## A shot list that scales

| Category | Main photo | Second photo |
| --- | --- | --- |
| Necklaces and sets | Flat, U shape, pendant centred | Close-up of pendant or clasp |
| Earrings | Pair side by side, facing camera | One earring at an angle for depth |
| Rings | Three-quarter view, stone up | Side view showing the shank |
| Bangles and kadas | Standing on edge, slight angle | Pair or stack |
| Pendants | On its chain, chain arranged evenly | Reverse, if there is meena or a hallmark |
| Payals and chains | Laid in an S or loose circle | Close-up of links and bells |

Keep the same distance, angle and surface for every piece in a category. Put a strip of tape on the table to mark where the piece goes and where the phone stands. Consistency at the counter is what makes a catalogue look professional later.

## Naming and organising files

A catalogue of three hundred pieces falls apart without a naming system. Name each photo with your design code before you upload: NK-2214-front.jpg, ER-0310-angle.jpg. Keep a sheet with the code, metal, purity, weight, stone details and price. When the finished images come back, the code ties them to the right row.

For wholesalers sharing catalogues on WhatsApp, a PDF with the code printed under each image saves a lot of 'which one is this?' messages. Square white images line up cleanly in a grid of four or six per page.

## Keeping colour consistent across hundreds of pieces

Colour drift is the most common catalogue problem. One batch shot in the morning looks warm, the next under shop lights looks green, and the same 22k finish appears as three different golds.

- Shoot at the same window at the same time of day, with shop lights off.
- Lock white balance on your phone if it allows it, or use a camera app with manual white balance.
- Do not apply filters per piece. Fix light at the counter, not in an app.

GehnaLab helps with the background, not the piece. Every Look renders the same scene family, so a collection shot over three weeks still sits together. And because the piece pixels are never repainted, gold colour in the final image is the colour you photographed. If you shot it consistently, the catalogue stays consistent.

![Round solitaire diamond pendant with a cushion halo on a box chain, on pure white](https://gehnalab.com/media/generated/solitaire-pendant/marketplace-white.jpg)
*Solitaire pendant, Marketplace White. (GehnaLab output, Piece unchanged)*

![Open gold kada covered in green and red meenakari enamel, on pure white](https://gehnalab.com/media/generated/meenakari-kada/marketplace-white.jpg)
*Meenakari kada, Marketplace White. (GehnaLab output, Piece unchanged)*

## From phone photos to a finished catalogue

1. Photograph every piece in the category with the same setup.
2. Upload in the studio and choose Marketplace White for the comparison set, and Heritage Ivory or Daily Wear for the styled set.
3. Check the Piece unchanged mark on each image before it goes into the catalogue.
4. Download and drop the images into your website, marketplace listings or PDF template.

Each Look returns 3 options in one setting, and you can run several Looks on the same upload (white for listings, stone or velvet for your website, a 9:16 crop for stories). A plain white-background cleanup costs about ₹12 an image if you only need the comparison set.

For catalogues above 500 pieces, the Bulk plan adds API access and Looks designed for your brand. [Talk to us](https://gehnalab.com/contact) or see [pricing](https://gehnalab.com/pricing).

## Questions jewellers ask

### What background is best for a jewellery catalogue?

Pure white or a light neutral for comparison and marketplaces, plus one styled background family for your website and social. Pick one and keep it for the whole collection.

### How many photos per piece should a catalogue have?

At least two: a main front view and a detail or angle. Bridal sets and statement pieces benefit from a worn image as well.

### Can I make a catalogue for wholesale buyers with AI?

Yes. Use Marketplace White for a consistent comparison set. Because GehnaLab never redraws the piece, stone counts and designs match what you ship.

### Wholesale catalogue ke liye kitne paise lagenge?

Sirf white background cleanup lagbhag ₹12 per image hai. Styled Looks ke liye ₹499 mein 10 Looks ka pack hai, aur 500 se zyada pieces ke liye Bulk plan.

### What file size should catalogue images be?

Keep a 2000 px master for marketplaces and print, and export smaller copies for PDFs and WhatsApp so files stay quick to open on mobile data.